Yaghoob Zanganeh; Yaser Shamsolahzadeh
Volume 16, Issue 41 , November 2012, , Pages 153-168
Abstract
During the few recent decades one of important subjects that connected studies of tourism and has been in the center of researcher’s attention, and an image of tourist from a tourism destination. Most results of these researches indicated that mental image of tourists from a destination influences ...
Read More
During the few recent decades one of important subjects that connected studies of tourism and has been in the center of researcher’s attention, and an image of tourist from a tourism destination. Most results of these researches indicated that mental image of tourists from a destination influences decision making to travel, their behavior during trip and intended renewed trips to that destination. Despite importance of this concept in development of tourism industry, with the exception of a few cases (e.g, in the case of foreign tourists), destination image subject has not been explored in Iran. The main purpose of this research is the examination and analysis of image of interior tourists before and after travel to Tabriz. Methodology of this research is surveying. Required information was gathered using questionnaires and then analyzed with statistical methods by SPSS software. The findings of this study show that travel to Tabriz city has had positive effect on tourist’s image from this city. There has been also positive correlation between tourists image after travel to Tabriz and their tendency to renewed travel to this city. The important point relative to sources is that tourists obtain information of travel by traditional methods (through friends and family members) before traveling to this city.
